The Marketing Audit Handbook

Why The Marketing Audit Handbook?

The Marketing Audit Handbook is a comprehensive, practical guide designed to help business leaders and marketing professionals unlock their company’s full potential. This e-book provides a step-by-step approach to mastering marketing audits, offering over 150 strategic audit questions to assess your business’s strengths, weaknesses, and market position. Readers will learn how to conduct effective audits, develop winning marketing strategies, and confidently address challenges in today’s competitive landscape.

"An intelligently conducted marketing audit is a surefire path to corporate excellence—uncovering a company’s true strengths, defining its competitive position, and paving the way for sustainable success."

- Dawid J. Malherbe

What You Will Learn

Unlock the full potential of your marketing strategy with "The Marketing Audit Handbook," an essential guide for business leaders and marketing professionals. — Click on the image to download an excerpt from the e-book.

Unlock Key Insights and Master the Art of Strategic Marketing Audits —

How to Conduct Comprehensive Marketing Audits: Gain a step-by-step understanding of the audit process to evaluate and improve your marketing efforts.
150+ Strategic Audit Questions: Explore over 150 targeted questions designed to uncover your business’s strengths, weaknesses, opportunities, and threats.
Identifying Unique Strengths: Learn how to assess and highlight your company’s unique resources and capabilities for a competitive edge.
Developing a Winning Marketing Strategy: Build and refine a strategic marketing plan based on audit findings to drive business growth.
Assessing Market Position: Analyze your business’s market position and identify opportunities to strengthen your competitive standing.
Addressing Marketing Challenges: Understand how to tackle existing challenges and develop strategies to overcome obstacles in your marketing efforts.
Achieving Sustainable Growth: Leverage the insights from the audit to create strategies that ensure long-term business success and market resilience.

About the Author

Dawid J. Malherbe brings over three decades of expertise in strategic marketing, management, and consulting to The Marketing Audit Handbook. Throughout his career, Dawid has consistently demonstrated a deep understanding of the nuances that drive successful marketing practices. His journey from holding pivotal roles in top-tier companies to leading his own consulting firm uniquely positions him to offer practical, actionable advice for professionals seeking to elevate their marketing strategies.

As the proprietor and senior consultant of Cresta Marketing, founded in 1998, Dawid has helped businesses refine their marketing approaches and achieve sustainable growth. He resides in the picturesque town of Franschhoek, South Africa, and is the author of Market Assessment Orientation and All in a Season, both available on Amazon.

The Ultimate Guide to Mastering the Marketing Audit

For just $21.95, unlock the full potential of your business with The Marketing Audit Handbook. This 93-page practical guide offers step-by-step advice on mastering marketing audits, identifying unique strengths, and building a winning strategy. Whether you’re a marketing professional or business leader, this essential resource will help you drive growth and success.

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Testimonials

Dawid is a driven marketing manager. He always pushes the boundaries and created unique marketing ideas for the wine industry. He is almost ahead of his time, and I believe can take any company’s marketing strategy to a very high level.

Dawid is a marketing guru of impeccable character. No hesitation in recommending him for marketing and business advice, project and business strategy development. Top qualities include: Personable, Expert, High Integrity.

I have been associated with Dawid as a fellow Chartered Marketer since 2001 and can attest to his great character, resilience and marketing leadership qualities. He is a true marketing leader who is always prepared to share his knowledge and experience.

I have had the privilege to work with Dawid on the Negester development in Onrus and can honestly say that his superb marketing skills and management of the sales and marketing turned this development around to the success it is today..

During the years I’ve got to know a very talented, stable and well-balanced individual that has excelled in various spheres of life. Mr. Malherbe's intellectual, creative and leadership capabilities, make him a valuable adviser and friend!

Unlock the Secrets to Corporate Excellence

The ultimate guide to mastering the art of the marketing audit.